Analysing your Website

Analyse your Site

You need to analyse your website so that you can see what parts are getting the most attention, and what parts are being ignored. Then you can adapt your site to ensure that the most important parts are getting the most attention. That’s at the most basic level – how long are users spending on your site, how are they moving through your site, and how often do they return?

You might need to gather really specific information depending on your site: for example if you have a site with many contributors it might be good to see which authors are getting read most, or what topics; what countries do your readers live in and what are their age groups. Simple site statistics won’t tell you much – they only read how many visitors you get, not if these visitors actually take a look for longer than 2 seconds.

Set up Google Analytics

Google Analytics is an essential tool for your site. It’s really easy to set up Google Analytics for your WordPress site once you do everything in the right order!

Step 1. New Google Analytics Account

Go to the Google Analytics page and set up a new account with the name of your website. (Use your regular gmail account details to log in.) Google Analytics page >”Access Analytics”> My Analytics Account> Create new Account> then follow the steps.

Step 2. Paste code or enable plug-in

In non WordPress site you need to paste the code they give you on the Analytics page into your site (usually in the header) but if you have a WordPress site (self-hosted) then you skip this part (click “finish”) and install a plug-in called Google Analytics for WordPress.